The ARP Avatar was a
guitar synthesizer
A guitar synthesizer is any one of a number of musical instrument systems that allow a guitarist to access synthesizer capabilities.
Overview
Today's guitar synths are direct descendants of 1970s devices from manufacturers (often in partner ...
manufactured by
ARP Instruments
ARP Instruments, Inc. was a Lexington, Massachusetts manufacturer of electronic musical instruments, founded by Alan Robert Pearlman
in 1969. It created a popular and commercially successful range of synthesizers throughout the 1970s before de ...
beginning in 1977. While innovative, being one of the first commercial guitar-controlled synthesizers, it was a commercial failure, and is widely blamed for the financial collapse of ARP Instruments.
History
ARP Instruments began developing the Avatar in 1977, hoping to tap into the guitar player market, which was four times larger than the keyboard player market at the time.
The Avatar was synthesizer module virtually identical to the
ARP Odyssey
The ARP Odyssey is an analog synthesizer introduced by ARP Instruments in 1972.
History
ARP developed the Odyssey as a direct competitor to the Moog Minimoog and an answer to the demand for more affordable, portable, and less complicated "perf ...
without a keyboard with an added 6-way "fuzzbox" distortion effect, intended to be played by a solid body electric guitar via a specially-mounted hexaphonic
guitar pickup
A pickup is a transducer that captures or senses mechanical vibrations produced by musical instruments, particularly stringed instruments such as the electric guitar, and converts these to an electrical signal that is amplified using an instru ...
whose signals were then processed through discrete pitch-to-voltage converters.
[
Although groundbreaking as one of the first commercial guitar-controlled synthesizers, ARP spent $4 million on Avatar's research and development and initial production, and sales of the guitar synthesizer over the two years it was on the market totaled only $1 million. Guitarists were not quick to adopt the new technology, mostly due to the unit's price and technical eccentricities. After failing to recoup the Avatar's losses, ARP Instruments declared bankruptcy in May 1981.][
An early Avatar was delivered to ]Pete Townshend
Peter Dennis Blandford Townshend (; born 19 May 1945) is an English musician. He is co-founder, leader, guitarist, second lead vocalist and principal songwriter of the Who, one of the most influential rock bands of the 1960s and 1970s.
Townsh ...
in the summer of 1977. Other notable Avatar users include Mike Rutherford
Michael John Cloete Crawford Rutherford (born 2 October 1950) is an English guitarist, bassist and songwriter, co-founder of the rock band Genesis. Rutherford and keyboardist Tony Banks are the group's two continuous members.
Initially servin ...
, Steve Howe
Stephen James Howe (born 8 April 1947) is an English musician, best known as the guitarist in the progressive rock band Yes across three stints since 1970. Born in Holloway, North London, Howe developed an interest in the guitar and began to le ...
, Paddy Kingsland
Paddy Kingsland (born 30 January 1947) is a composer of electronic music best known for his incidental music for science fiction series on BBC radio and television whilst working at the BBC Radiophonic Workshop. Educated at Eggar's Grammar Sch ...
of the BBC Radiophonic Workshop
The BBC Radiophonic Workshop was one of the sound effects units of the BBC, created in 1958 to produce incidental sounds and new music for radio and, later, television. The unit is known for its experimental and pioneering work in electroni ...
, Howard Leese
Howard M. Leese (born June 13, 1951, in Hollywood, California, United States) is an American guitarist, record producer, and musical director who played with Heart as guitarist and keyboardist for 23 years (1975 through 1998). He continues to rec ...
, and Jimmy Page
James Patrick Page (born 9 January 1944) is an English musician who achieved international success as the guitarist and founder of the rock band Led Zeppelin. Page is prolific in creating guitar riffs. His style involves various alternative ...
.
References
External links
ARP Avatar Entry on Sonicstate.
The Rise and Fall of ARP Instruments
(article from April 1983, Keyboard Magazine
''Keyboard'' is a magazine that originally covered electronic keyboard instruments and keyboardists, though with the advent of computer-based recording and audio technology, they have added digital music technology to their regular coverage, inc ...
)
ARP Avatar
at VintageSynth.com
{{ARP Instruments
ARP synthesizers
Guitar synthesizers